Landco Pacific
Copywriting
Marketing Decks
Landco Pacific has long pioneered luxury living by the sea. Known for developing exceptional destinations in unexpected places, the company transforms remote coastal landscapes into sustainable, design-forward havens.
Club Laiya, Landco’s an ambitious seaside community, includes residential, commercial, and tourism components, not to mention an incredible beach. How do you market a project of this magnitude and not get lost in the mix?
With all there was to talk about, the project was in danger of becoming too many things to too many people. It was important to identify the core idea of the development, and tie all of its components into that central idea.
Rhyme’s focus was on streamlining Club Laiya’s positioning statement. This helped harmonize its different features and establish the project’s unity in its diversity.
