Universal Robina
Annual / Sustainability Reports
Copywriting
Creative Direction
Design
PPT / ASM Invitations
Piattos. Nova. Chippy. Cloud 9. Great Taste Coffee. When it comes to iconic Filipino snacks and beverages, nobody does it better than Universal Robina Corporation.
Behind the cheerful packaging and bold flavors is a powerhouse of innovation, scale, and strategy that continues to expand its global reach while staying rooted in Filipino pride. And the same keen spirit that animates URC’s product line also influences their annual reports.
Rhyme has been privileged to work with URC on their annual and sustainability reports for several years now. Our task is simple: craft a visual and verbal narrative that perfectly captures the year – an actual story composed of beautiful images, illustrations, and data that communicates complex business performance and achievements, without boring readers to death.
For a company that knows how to create great brands with both verve and soul, you wouldn’t expect anything less.
